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Renren IPO on NYSE Last Month.

The Renren Network (Chinese: 人人网; literally “everyone network”), formerly known as Xiaonei Network (Chinese: 校内网; literally “on-campus network”) is a Chinese social networking site. It is popular among college students in China. In Feb 2011, Renren made a pre-IPO announcement that it had 160 million registered users.^[1] Then in April 2011, it had to modify that statement to “a total of 31 million active monthly users.”

All the company to profitability in 2009, when adjusted net income was $ 2,992,000, net profit in 2010 was $ 17,379,000; 2008-2010, all revenues were $ 13,782,000, $ 46,684,000, $ 76,535,000 , three-year average annual compound growth rate of 135.7 percent. The first quarter of 2011, all company revenues $ 20,600,000, an increase of 46.6%.

Renren Inc business involve with Online Advertise, Ecommerce, Web Game, Value-added services. Web Game is the most revenue of Renren Inc in the past 2 years. However, Until 2009 Q4, The increasing slower than those before. Meanwhile, Advertise Revenue is more than WEBGAME.

Every Business Line are all facing Intense competition. Social Network-> Kaixin001, QQ and Sina;  Goupon model -> Lashou,Meituan, Dianping. Social Game -> Tencent,Sohu and Taomi.

Here we will analysis Renren Inc through all history, business model, revenue status, financial data, competitors, and all the aspects of ownership structure in order to enhance investor understanding toward this company.

1. Renren History

Xiaonei was started in December 2005 by University of Delaware graduates Wang Xing, Tsinghua University graduates Wang Huiwen, Lai Binqiang and Tang Yang.^[3]. In October 2006, Xiaonei.com was acquired by Oak Pacific Interactive (OPI), a Chinese Internet consortium that created a similar college social network called 5Q. Wang left Xiaonei in July 2007.

In March 2008, Xiaonei launched its WAP version, which users can access through mobile phones.^[4] Xiaonei features an instant messaging service (Rénrénzhuōmiàn, Chinese: 人人桌面) designed typically for its users, which is more popular than Facebook chat.^[5]

In August 2009, Xiaonei officially changed its name to Renren, as well as its domain to www.renren.com. This name change from ‘inside the school’ (Xiaonei 校内) to ‘everybody’ (renren 人人) reflected the expansion aspirations held by Oak Pacific – No more a network dedicated to students but the biggest Chinese social network website, which spreads throughout the society^[6].

In April 2011, the company filed with the SEC to raise $584 million in a US IPO^[7], offering Renren stocks in the New York Stock Exchange.

May 4, 2011 Renren prices IPO at $14, high end of revised range.

pic via imeigu.com

2. Renren Inc Business Model

coming soon…

3. Revenue Structure and Changes

coming soon…

4. Renren financial data

coming soon…

5.Renren Competitors

6.Renren ownership structure and corporate structure