E-commerce environment for small businesses CRM( customer relationship management), with the rapid development of information technology, small businesses are also facing international competition, the same need to raise the level of information technology. Small business must strengthen the CRM, to customer choice, customer acquisition, customer retention, customer analysis, extending the concept to apply to the management, e-commerce environment in which small business CRM is particularly important.
combined with customer life cycle, effective customer data collection. As customers demand ever-increasing diversity of customer needs tend to use customer segmentation allows small businesses the way, targeted design products and services. (2) to enhance staff training, enhance communication with customers and understanding. The implementation of Small Business CRM is a comprehensive, systematic project, which is not just a computer technology, is also a management philosophy and marketing ideas.
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